The ideation process for this book design was a series of research and digital sketches. I worked on making different moodboards and laying out visual concepts.
While initially I ws inclined on simply showcasing various nature and science topics, in order to make a more continuous design that fits for the accordion book format I moved onto a different design point.
The idea of patterns is what I landed on. Like in graphic design works, such elaborate patterns are in the natural world as well. Combined with the fact that National Geographic is a heavily visual-centered brand, it made sense pushing this direction.