Tea-Hive
Logo & Package
Design
Topic: Package Design, Branding
Medium: Adobe Illustrator
The Tea-Hive Logo & Package Design project is a work on a fictional tea company’s logo design and a fitting package design for its product variations.
The Design Process
Initially, I came up with a fictional tea brand (Tea-Hive) that uses locally sourced honey from beekeepers. Then I worked with the theme of honey and beekeeping for the designs.
For coming up with logos, I looked into different categories of logos: wordmarks, emblems, pictorial marks, abstract marks etc. Working under the same name but with different design focuses allowed me to find out which logo fits best with the brand identity.
After choosing the right logo, things went smooth. Colors, patterns, and the typeface were easily decided with the theme set up. The Hexagonal design theme was easily applicable across different tea product package designs with minor coloration changes.