What’s Under Your Armour
Topic: Motion Graphics
Medium: Adobe After Effects
“What’s Under Your Armour” is a motion branding project that focuses on emphasizing the selected brand’s voice in motion. For this project, I went with Under Armour, the sports apparel brand in the heart of Baltimore.
Through the use of black and white grungy aesthetic alongside bold typography, the authentic hard-working “underdog” voice of the brand is delivered through this motion graphic.